A people counter is a device used to measure the number and direction of people traversing a certain passage or entrance, often used at buildings, so that the total number of visitors can be recorded.
In retail stores, people counters are part of their essential business intelligence metrics.
Conversion Rate - The use of people counting systems in the retail environment is necessary to calculate the conversion rate, i.e., the percentage of a store's visitors that makes purchases. This is the key performance indicator of a store's performance and is superior to traditional methods, which only take into account sales data. Together, traffic counts and conversion rates how a store arrived at sales, e.g., if year-over-year sales are down, did fewer people visit the store, or did fewer people buy?
Marketing Effectiveness - Shopping mall marketing professionals rely on visitor statistics to measure their marketing. Often, shopping mall owners measure marketing effectiveness with sales, and also use visitor statistics to scientifically measure marketing effectiveness. Marketing metrics such as CPM (Cost Per Thousand) and SSF (Shoppers per Square Foot) are performance indicators that shopping mall owners monitor to determine rent according to the total number of visitors to the mall or according to the number of visitors to each individual store in the mall.
Staff Planning - Accurate visitor counting is also useful in the process of optimizing staff shifts; Staff requirements are often directly related to density of visitor traffic and services such as cleaning and maintenance are typically done when traffic is at its lowest.
Stadiums and venues:
For safety, public locations are often rated to hold a certain number of people. Accurate people counting is used to ensure that the building is below the safe level of occupancy. Although, no people counting system is 100% accurate and therefore must not be entirely relied upon for the purposes of health & safety, an electronic people counting system offers a relatively accurate means of managing capacity.
SafeCity Security is a premier supplier of people counting systems. All our systems include technology that is easily expandable and upgradeable so you won't lose your investment. Each people counter (from entry level to enterprise solutions with central data collection) incorporate the latest technology in sensing, data collection and reporting. Small and large companies across the globe rely on us for customer traffic detection and analysis.
We recognize customers faces, gender detection and age detection. We do heat maps and stores performance reporting.
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