Retail Loss Prevention Footfall to improve marketing and visual merchandise enhancing retail security & analytics.
The Footfall and Live occupancy functions operating within the SCS solution allow our clients to identify peaks and troughs in customer flow enabling them to make better informed staff allocation decisions. Our dashboards allow a valuable comparison of all the key store performance metrics such as conversion rate (an actionable KPI), footfall, turnover etc, allowing new levels of analysis and staff planning accuracy to be achieved. Loss prevention is at the heart of every SCS solution and our systems pay for themselves in terms of the savings make from shrink reduction. The 360 degree cameras provide 100% retrospective coverage allowing any incident to be investigated and reducing the requirement for live monitoring. Integration with our clients POS data also helps identify and alert on fraudulent transactions whether performed by customers or staff. SCS can assist in the efficient management of key store performance indicators such as Customer wait time, Use of fitting rooms, Escalators, Lifts etc. Live store occupancy is also possible, allowing management to react appropriately should numbers increase beyond safe levels. Live alerts can be automatically sent to key staff whenever service levels drop to trigger an appropriate response and allow the store to keep within it’s customer service targets. The built-in Video analytics such as heat-maps, path count, dwell analysis etc. with direct links from the results to the video footage allow users to study customer behaviour for the full extent of the customer’s journey within the store. The retrospective capabilities of the system allow store fixtures and layout to be adjusted on a “trial and error” basis by constant referral back to the flow and heat-maps etc. Changes in footfall as well as behaviour analytics allow the effectiveness of in store promotions to be monitored and remote access means that it is no longer necessary to revisit stores to check the results. The 100% coverage of the 360 cameras allows the full customer journey to be reviewed retrospectively and POS transaction searching means that any item in the store can be selected and viewed giving a “mystery shopper” analysis without ever visiting the store.